On 12 April the BRAND OF THE YEAR/EFFIE-2011 award ceremony took place in Moscow. The award was given in 25 categories. Our company – porcelain manufactory Rudolf Kämpf – won an international professional award in the category “Elite goods and services”.
BRAND OF THE YEAR/EFFIE – is the annual award for outstanding achievements in brand building field on Russian market.
BRAND OF THE YEAR contest is the most significant award for companies targeting leading roles on the market. The award is a part of the international EFFIE system – the most authoritative world award in the field of efficient marketing communications, which takes place in 33 countries. Awardees were decided by an independent jury of market experts, members of the International Advertizing Association and marketing managers of companies – winners 2010. BRAND OF THE YEAR/EFFIE is the only professional contest of global impact in Russia. The winners get an exclusive right to place an award’s logo on their products and obtain a chance to assert themselves on international scene. Leading Russian businessman and advertising and marketing experts awarded the winners-2011.
Rudolf Kämpf porcelain manufactory took part in such an important competition for the first time and won in the nomination “Elite goods and services”. Being awarded is a big event for our company; it shows the high appreciation and trust to our company and demonstrates the results of an effective work towards brand development and promotion on Russian market.
Rudolf Kämpf Development director - Michael Belov
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